Chipotle said it plans to keep 53 college-town stores open until midnight on Halloween.
The chain said it is targeting college towns popular with Gen Z, a group that likes to eat late.
But instead of going national with its late-night business, Chipotle is targeting "college towns that eat the most Chipotle," the chain announced Wednesday.
The fresh-Mex chain, which has more than 3,250 restaurants, said 53 college towns will stay open until midnight on Halloween – a busy night for the brand.
"Over the past two years, Chipotle has seen a 30 percent increase in transactions after 8 p.m. on Halloween and 81 percent of 18- to 26-year-olds surveyed reported wanting to see Chipotle open until midnight," the chain said.
Persons:
Chipotle, Gen Z, —, Gen, Wendy's, Ann Arbor
Organizations:
Service, Nation's Restaurant, Way, University Avenue South, Fowler, Boulevard Georgia, Ponce De, State Street, College, Salisbury, State Street East, Street New, Broadway, Tryon, Franklin, Court Street Oxford, Clifton, Clemson, Street, State, Montgomery, Ogden
Locations:
North Carolina , Ohio, Florida, Alabama, Tuscaloosa, Arizona, Tempe, Flagstaff, Way California, La Jolla, Berkeley, Angeles, Colorado, Boulder, Gainesville, University Avenue South Miami, Tampa, Orlando, Atlanta, Ponce, Ponce De Leon Ave, Athens, Illinois, Champaign, Indiana, West Lafayette, State Street Bloomington, Kirkwood Avenue Louisiana, Baton Rouge, Maryland, Salisbury, Salisbury Boulevard Michigan, State Street East Lansing, Minnesota, Minneapolis, Mississippi Oxford, Missouri, Columbia, Street New York, Vestal, York, Broadway North Carolina, Raleigh, Charlotte, Greenville, Wilmington, Ohio, Columbus, Cincinnati, Dayton, Oklahoma, Carolina, Tennessee, Nashville, Knoxville, Avenue Texas, Waco, Lubbock, Pennsylvania, Philadelphia, Utah, Salt Lake City, Wisconsin, Madison, Street Milwaukee, Ogden Avenue Washington